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Tue Apr 29 2025
8 minute read
If you collect personal data from people — even if your business is in Canada — GDPR rules might apply to you.
Not following these rules can lead to fines, lost trust, and big problems.
But don’t worry!
This guide will show you exactly what you need to know — and give you a simple checklist to help you stay safe and legal.
GDPR (General Data Protection Regulation) is a privacy law from Europe. Even though it’s from the EU, it affects Canadian businesses if you do any of the following:
Sell to people in Europe
Offer services to people in Europe
Track visitors from Europe on your website
If you do any of these, you must follow GDPR rules. To keep it simple, if you target the European market then make yourself compliant.
If your business is based in Canada and you only sell to people in Canada or outside of Europe, GDPR usually doesn’t apply to you.
Even if a Canadian customer uses your service while they are traveling in Europe, you’re still fine — as long as:
You don’t advertise to people living in the EU
You don’t offer your products or services specifically to people in the EU
You don’t collect personal information from EU residents on purpose
Even if you don’t target Europe, visitors can still land on your site — so it’s smart to be ready
Ask yourself:
Do you sell online to people outside of Canada?
Do you collect names, emails, or addresses on your website?
Do you use tools like Google Analytics, Facebook Pixel, or email newsletters?
If you said yes to any of these, you probably need to be GDPR compliant.
Tip: It’s always best to speak to a lawyer if you’re uncertain whether GDPR compliance affects your business.
Not following GDPR can cause real problems:
Huge fines — up to €20 million or 4% of your yearly income (whichever is bigger)
Lawsuits — European customers can sue you for mishandling their data
Investigations — regulators in Europe (and even in Canada) can open cases against you
Blocked access — your website or app could be banned in Europe
Loss of trust — one bad privacy story can ruin your reputation fast
It only takes one complaint to trigger an investigation — even if you never meant to break the rules.
And yes, they can sue you, even if your business is based in Canada.
Privacy rights are taken seriously around the world — and location doesn’t protect you.
Here is a list of the top GDPR fines sourced from certpro:
Meta moved personal data of EU users to the U.S. without proper protections, violating GDPR rules.
Amazon was fined for not clearly explaining how it uses customer data for advertising. People complained, and the company faced a huge penalty.
TikTok mishandled children’s data and didn’t have proper age checks. This resulted in a significant fine.
WhatsApp was fined for not being clear about how it collects and uses personal data.
Criteo didn’t get proper consent from users before using their data for ads, leading to a substantial fine.
Here are the basics:
Get clear consent before collecting personal information.
Tell people what you collect, why, and how you use it.
Let people access or delete their personal data if they ask.
Protect the information you collect with strong security.
It’s all about respect and honesty with your customers.
Canada already has its own privacy law called PIPEDA (Personal Information Protection and Electronic Documents Act).
PIPEDA and GDPR are similar in some ways — they both:
Protect people’s personal information
Require you to explain how you collect and use data
Expect you to keep data safe and secure
But GDPR is much stricter.
For example:
GDPR needs clear and active consent (no sneaky checkboxes or “by using this site” tricks)
GDPR gives people the right to delete their data
GDPR requires you to report data breaches quickly — usually within 72 hours
If you are already PIPEDA compliant, you’re on the right track.
But you’ll still need to level up your privacy game to meet GDPR standards.
f your Canadian business already follows PIPEDA, you’re on the right track. However, GDPR has stricter rules, so you’ll need to make some changes.
Protecting Personal Information: Both laws require you to keep people’s personal data safe.
Getting Consent: You must ask people before collecting or using their information.
Letting People See Their Data: Individuals can ask to see what information you have about them.
Consent Must Be Clear: GDPR requires clear permission, like checking a box. PIPEDA sometimes allows implied consent.
More Rights for People: Under GDPR, people can ask you to delete their data or move it to another company.
Report Problems Quickly: If there’s a data breach, GDPR says you must report it within 72 hours. PIPEDA’s rules are less strict.
Designing for Privacy: GDPR wants you to build systems that protect privacy from the start. PIPEDA doesn’t require this. Sourced from f12.
Not really. If you’re already following PIPEDA, you’re close. You’ll need to:
Make sure you get clear permission from people.
Be ready to delete or share their data if they ask.
Have a plan to report any data problems quickly.
Think about privacy when creating new systems. Source from Captain Compliance.
Starting with GDPR compliance can make your business stronger and more trusted, especially if you deal with customers in Europe.
Getting started can feel big — but it’s easier when you break it down:
Know what data you collect and why.
Update your privacy policy to explain things clearly.
Add a cookie consent banner to your website.
Make it easy for users to request their data or delete it.
Train your team to handle personal data properly.
Start with the simple stuff. You can always improve as you grow!
If you use tracking tools like Google Analytics or Facebook Pixel, GDPR applies to you!
Here’s what you must do:
Ask for consent before tracking visitors.
Explain what tracking tools you use and what they collect.
Let people opt out if they don’t want to be tracked.
Tip: Even tools like Google Analytics 4 need to be set up right. (Anonymize IP addresses, limit data sharing, and always get user permission first with a cookie consent banner.)
If you send marketing emails or run an online store, pay close attention:
Get clear permission before sending newsletters or promos. (No automatic signups!)
Protect customer info like names, addresses, and payment details.
Make it easy to unsubscribe from emails.
If you use platforms like Shopify, WooCommerce, or Mailchimp, check that they help you stay GDPR compliant too.
Even your simple “Contact Us” form needs to follow GDPR rules!
Remember:
Tell users what happens to their info.
Don’t add them to marketing lists unless they agree.
Protect form submissions like you would protect customer orders.
Quick rule:
You can reply to their question — but don’t send them marketing emails unless they said “yes” clearly.
Use this easy checklist to stay safe and build trust:
Know What Data You Collect
Get Clear Consent
Explain How You Use Data
Give People Access to Their Data
Handle Data Requests Quickly
Protect Personal Data
Have a Plan for Data Breaches
Train Your Team
Work Only With GDPR-Compliant Partners
Review and Update Policies Regularly
Analytics Tracking (get user permission first)
Email Marketing and Newsletters (get clear opt-in)
eCommerce Customer Info (secure storage and clear consent)
Contact Forms (honest use and no hidden sign-ups)
When you take care of people’s data, you show that you care about them.
That’s how you build stronger businesses, better relationships, and long-term success.
Take a few simple steps today — your customers (and your future self) will thank you.
Find out how much web maintenance really costs and learn simple ways to save money. Keep your website safe, fast, and easy to use without spending too much!
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